Home Sales Incentives That Work
August 16, 2007
When home sales dip and inventories of available properties rise, some highly motivated sellers come up with creative incentives to attract buyers and expedite a sale. That’s the situation in today’s market, with added incentives such as an automobile in the garage, a large flat-screen TV in the living room, or perhaps a free trip to an exotic location. However, recent studies have concluded that these sales incentives seldom work.
The incentives that really work in many cases are more substantial help with finances. Simply reducing the price of a home can often attract buyers, or offering to pay the points (fees) of a mortgage, or assisting in paying the needed down payment or closing costs will grab the attention of buyers.
Other success-proven incentives include paying for a home warranty contract. If the unit being sold is a condominium, the seller might offer to pay the association fees for a specified number of months.
Posted in All Things San Diego, Helpful Hints, Lending, Local Business, Real Estate, Things of Interest
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