Who Is The Home Purchase Decision-Maker?

July 21, 2007

Most home purchase and decorating decisions (87 percent) are made by women, but those decisions usually reflect some key preferences of men. For example, men are increasingly insistent on having their own "space" in a new home, and they want that space to be decorated in a specific way. This was revealed in a national study by Homes & and Relocation Service.

The study showed that 28 percent of fathers wanted a room dedicated for their own purposes. The most frequent requests were for their own office-study, a media room, a workshop in the garage, and an exercise room. About 72 percent of dads claimed their own space within a recently purchased home. These spaces were primarily an office, workshop, game room, and media room.

As for their preferred decoration in their space, men wanted it to include personal memorabilia (e.g., college items), sports related items, vintage pieces (cars, tools, photos), and animal or other nature motif. Men may not appear to be the primary decision-maker, but they are often insistent on certain elements in the home that satisfies their personal needs and desires.

Posted in All Things San Diego, Real Estate, Things of Interest