Homeownership Is A Top Priority For Families

May 16, 2007

More than 90 percent of Americans believe housing is one of the highest priorities for families in today’s market, according to a poll conducted by a coalition of housing organizations from the public, private and non-profit sectors. The coalition, including home builders, real estate groups, lenders, public housing agencies, research groups and non-profit housing organizations, announced the implementation of an affordable housing awareness campaign, "Housing America 2007," at the National Press Club in Washington, DC.

"The housing affordability crisis has a dramatic effect on the quality of life of millions of families," said Jerry Howard, CEO of the National Association of Home Builders. "We need a broad coalition of groups representing the housing industry, business, non-profits and government to make affordable housing a priority in every community."

The campaign was launched with a survey regarding personal attitudes about national priorities. When asked the importance of housing to families, 90 percent of respondents said a decent, affordable place to live is either the number-one priority or a very high priority. About 69 percent of respondents said they would be more likely to select a presidential candidate who articulated his or her detailed plan for providing affordable housing.

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