Vacant to Vibrant - Giving Vacant Properties The Full Advantage

May 4, 2007

Think of a vacant property as a theatrical stage.  When there is no production ant it is void of props and scenery, it isn’t very interesting.  However, upon opening night, when the curtain rises, the space comes alive and sets a ‘scene’ for the audience.  The goal is to elicit an emotional reaction and connection to that particular play or production.  The same applies to vacant homes that are on the market.  Most houses look bare and boring without furnishings and accessories.  The old adage that ‘location-location-location’ sells a house still may hold true.  However, just as significant to the buying decision is ‘emotion-emotion-emotion’.  The human mind loves images and buyers in particular are extremely visual when it comes to deciding on the ideal property to purchase.  It is crucial that agents and sellers have a detailed strategy for showcasing the property and making the best possible first impression.  We often hear comments that a vacant property shows better empty.  Here are some key reasons to the contrary and why staging a vacant property is a critical element in a strategic marketing plan:

• Potential buyers make up their minds about a property within seconds of entering a home.  Establishing a positive first impression is essential in achieving a swift and successful sale.
• Staging creates a visual experience and a theme of emotional warmth that will appeal to the largest number of potential buyers and will help them see the vacant home’s potential.
• Staging a vacant home highlights positive features and minimizes any confusing or problem areas.
• A vacant home, when staged is made to look warm and inviting so that it stands out from the rest of the homes on the market in the same price range.
• Staging a vacant property helps obtain the best possible selling price because a well-presented property is often perceived as being a well maintained property, and buyers are less likely to discount their offer for repairs and improvements.

Posted in All Things San Diego, Helpful Hints, Real Estate, Things of Interest