U.S. Home BUyers Willing To Pay Premium For Green Homes
February 21, 2007
Home buyers continue to show an increased interest in environmentally-friendly homes, and many are willing to pay a premium for such homes, according to a recent survey of U.S. home builders conducted by Green Builder® Media. More than half of the home builders surveyed report home buyers are willing to pay a premium of 11 to 25 percent for homes built with "green" construction practices, which include on-site energy production, careful land use, and renewable raw materials. The average "green" home buyer is between the ages of 35 and 50, has a college education, and is knowledgeable about green products.
Home buyers’ rising interest in green building has prompted more home builders to adopt green-building practices, according to the report. Currently 51 percent of those surveyed report using green products or practices on a regular basis, but 96 percent plan to increase their use of green processes and materials in 2007.
source: C.A.R.
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